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Aging Gracefully

I’ve been flipping through magazines a lot lately, between dentist appointments and waiting for B at the library. In O the Oprah magazine, I spotted a beautiful picture of an older woman wearing…nothing. It’s part of a new ad campaign for Dove Pro-Age. I love that Dove has become very realistic in its campaigning lately, using “average” women instead of super thin supermodels. I think this is wonderful - our kids need to see the reality of women, not the fantasy.

When I googled to find pictures to link to, I ran across this post at Kontrabida. I discovered that there is a related TV commercial that has actually been banned in the United States.

I must note that in both the television ads and the print ads, these women are not showing any more of their bodies than, say Paris Hilton did during that tacky, near-porn ad she did for Carl’s Jr awhile back. And yet the Dove commercial has been banned. So, what do you think? Too sexy? Too realistic? Refreshing? See for yourself.

[edited to removed embedded video, just in case it is offensive to some. I’ve linked to the commercial on You Tube, because the one on the Dove site doesn’t seem to be working]

Andrea (admin) said,

March 17, 2007 @ 8:41 am

What you might find especially interesting is that it has been airing in Canada for a while. No problems here, I like the commercial.

hootandflutter said,

March 19, 2007 @ 7:41 am

I was glad the first time I saw one of those Dove commercials, and I’m disheartened by the ban. I’m sure the censorship is motivated not by a strict opinion of what is pornographic, as these are modest and tastefully done by contemporary standards, but by the financial investment so many companies have in keeping people dissatisfied with their real bodies.

Steph said,

March 19, 2007 @ 11:02 am

I really like the ad! I don’t find it much more revealing than many of the magazine covers I see in the grocery store.

paradisefound said,

March 20, 2007 @ 1:50 pm

Yeah, and it doesn’t even have any suggestive headlines to go along with it!

Andrea, I think it’s running in several other countries besides the USA.

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